As part of TRIWA’s Time for Change strategy, they take yet another big step into their sustainability journey with Time for Solar: TRIWA’s first collection of solar powered watches launching on the 16th of February.
The power of the sun
We’re about 150 million kilometers away from the sun and yet it’s our most valuable power reserve and main source of all life on earth. By converting its energy to power, TRIWA takes another big step on their sustainability journey. Through mixing traditional watch-making and ecologically-aware innovation they want to make watches into modern statement symbols for change.
The Technology for Solar Powered Watches
The solar power technology in the collection uses natural or artificial light as operating power. The dial of the watch channels the light to the solar cell underneath the dial which collects and converts it into electricity. This electricity activates the motor of the watch so that excess energy charges the integrated battery. Having been fullycharged, the watch can run in the dark for several months.
“We are always looking into new technologies to make our watches more sustainable, without losing in style. With solar cell technology we can now make nice looking and reliable watches with a natural energy source”. Says Ludvig Scheja, Co-founder and Creative Director at TRIWA.
Time for Solar will be released on 16th of February on triwa.com. The first collection consists of two watches, Black Solar Recycled Nylon and Black Solar Leather. Price: 1995 SEK, $259, €229.
Watches have, for a long time, been associated with status and tradition. At TRIWA, an acronym for Transforming the Industry of Watches, they use the symbolic value and placement of the watch for something more relevant and create modern statement symbols instead of traditional status symbols.
By designing watches with stories that transcend style, trends and status they hope to highlight important issues of our time. They are aware that they are not saving the world by making watches, but they like to think of themselves as norm challengers and innovators in an industry that needs transforming. It’s time for change.
They work with innovative materials, organizations and ambassadors that care about making the world a little better.