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Moving From Awareness To Action

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Green.Org sits down with Julien Lancha, the Chief Customer Officer and founder of Advisso, to learn about moving from awareness to action.

Who is Julien Lancha?

Julien is currently the Chief Customer Officer and Co-Founder of Advizzo, a leading Behavioural Customer Engagement SaaS solution for Utilities. He is responsible for long-term customer success, positive environmental impact and growing Advizzo international operations. Julien previously held various executive and management positions in Opower, Oracle, Oracle Utilities and CGI Business Consulting. Julien is passionate about Behavioural Economics, Climate Change, Sustainability and how the digital revolution is changing consumer behaviour, making a positive impact in the world to improve the future.

Julien, thank you for being here. What is a fun fact about you?

I’m married to a brazilian woman and have an english daughter. I have travelled in more 50+ countries around the word

Why do you think climate change and sustainability is such an important topic today? 

Because it’s becoming undeniable that climate change is on the way. It’s impacting people every day life more and more, specifically in the dark day we are leaving. Price is increasing everywhere for energy and gas, oil. Just as of now, my energy will increase of 55% in April 22. Both of these topics can only become more important which one of the reason i have decided to dedicate my every day job to it.

What do you envision your industry looking like 10 years from now?

We need to move from awareness to action. Every Policy should include a climate change and sustainability impact agenda. We need to sponsor, finance consumers to save energy and water and stop sponsoring fossil energies. In the end, every home and families should have a chance to become Net Zero carbon specifically for Low Income Communities.

What can the average person do to make a difference? 

Save Water, Save Energy, look to buy energy and water efficiency products when they need and can. Choose Supplier than help them actively to save on their bill.

Julien, thank you for being here and sharing how we can move from awareness to action.

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